A sawmill is a place of manual work, for hundreds of years nothing has changed in the processing of wood. However, wood is currently experiencing a renaissance, just like the traditional trades in general, and a younger generation is taking over in the Niederl sawmill. We wanted to visually tell the whole story of tradition, the generation change and manual work in the new branding.
A serif font for the heritage, a sans serif font for the new generation, and the handwriting for all the physical work.
The website also follows the visual language, consisting of photography, handwriting and white space. The handwriting as a symbol of craftsmanship is contrasted by the fonts: Nimbus Sans L and EB Garamond.
● LIVE SITE
Valentin Rudloff (Art direction, design), Jakob Kantz (Photography, coding), Magdalena Kreimer (Project management), Vanessa Hauser, Marlen Bonstingl.
KUMO is an art, design and travel magazine based on the idea of rediscovering our environment by abstracting it into vertical meters. Every meter opens up new biotopes and ways of life. “Kumo,” Japanese for Cloud, is directly related to the concept of height because in the end, clouds are above everything and they are omnipresent, overlooking the world below. KUMO peers into the little pleasures in life, taking people’s stories and experiences to new places, similar to how clouds transport water.
KUMO is a bilingual magazine. So, it offers English as the main language as well as a German translation in the same magazine. We decided to do this because breakting boundaries is an important part of our work.
I published this magazine together with Christof Geramb, co-founder and partner.
Also imporant for Marketing is a clean and easy to use webdesign. Therefore we developed a design with blog, store and advertisement functions.