V RUDLOFF

+++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web +++ BASED IN EUROPE, AT, VIENNA +++ Branding, Editorial, Type and Web

V–R

Info

Valentin Rudloff – Communication Designer, currently based in Vienna, Austria. I'm deep into editorial, type and corporate design. I combine it with my simple approach to create something that brings joy and meaning to our lives. Besides all this love to design, I am an exhibition goer, tea drinker (Yes, the nerdy version of it), space explorer, hiker and lover of everything that brings a firework of taste.

B. A. Informationdesign
University of Applied Sciences Joanneum

Previous work:

tätatät.se

My sympathetic ear👂→

Sägewerk Niederl

Branding

Sägewerk Niederl

A sawmill is a place of manual work, for hundreds of years nothing has changed in the processing of wood. However, wood is currently experiencing a renaissance, just like the traditional trades in general, and a younger generation is taking over in the Niederl sawmill. We wanted to visually tell the whole story of tradition, the generation change and manual work in the new branding. A serif font for the heritage, a sans serif font for the new generation, and the handwriting for all the physical work.

Website

The website also follows the visual language, consisting of photography, handwriting and white space. The handwriting as a symbol of craftsmanship is contrasted by the fonts: Nimbus Sans L and EB Garamond.

● LIVE SITE

Valentin Rudloff (Art direction, design), Jakob Kantz (Photography, coding), Magdalena Kreimer (Project management), Vanessa Hauser, Marlen Bonstingl.

Brisbane Grotesk

Font

Intention

BRISBANE GROTESK is a low-contrast, elegant but somehow brutal font. Some characteristics of the font come from Swiss Design and Brutalism.The word "Brisbane" comes from the two ancient words “brise” meaning a break, and “ban” - a bone, “break bone”. Brisbane was a name first mentioned in the 13th century, either referring to a doctor who healed bones or it was a nickname of someone who broke bones. This ambiguous background is found in every fiber of the font. Exactly this contradiction between destroyer and healer can be found in every glyph.Uniform, transitional forms, alternate with breaks and inktraps.

PS: The whole booklet is printed with a riso printer. A technique first developed in Japan to produce school supplies quickly and cheaply. Since printing is similar to the screen printing process, there is always a certain randomness in appearance from print to print.

KUMO Magazine

Editorial

Intention

KUMO is an art, design and travel magazine based on the idea of rediscovering our environment by abstracting it into vertical meters. Every meter opens up new biotopes and ways of life. “Kumo,” Japanese for Cloud, is directly related to the concept of height because in the end, clouds are above everything and they are omnipresent, overlooking the world below. KUMO peers into the little pleasures in life, taking people’s stories and experiences to new places, similar to how clouds transport water.

KUMO is a bilingual magazine. So, it offers English as the main language as well as a German translation in the same magazine. We decided to do this because breakting boundaries is an important part of our work.

I published this magazine together with Christof Geramb, co-founder and partner.

Also imporant for Marketing is a clean and easy to use webdesign. Therefore we developed a design with blog, store and advertisement functions.

251 NEW!

Branding

Corporate identity and spec ad for the Jazz festival 251. ii-V-I a progression and most common cadential chord progression in Jazz. The crooked house stands for the farm where the festival takes place. Cows and an international jazz festival only have something in common on a farm.

The key visual are the photographs of cows. These are applied in a variety of ways. An example of this is the processing tool that was developed for this project. A brush tool that uses the photograph as the color. Through creative coding, this means of design is also made accessible to users of the website.

↑↑Booklet, ↑Poster, ↓Banner

↓Folded ruler, ↓↓Website, ↓↓↓Stamp

Unearthed Gallery NEW!

Visual Identity for the Munich based arts and crafts gallery UNEARTHED. A place of tea for nerds and just everyone. The logo shows a symbiosis between the material that comes from the earth and is then excavated and formed into a precious object.

Medusa Analytics

Medusa Analytics

Together with Christof Geramb, I created a corporate identity for the Portland-based company "Medusa Analytics". The goal was to stand out from the competition, which is loud and garish. On the other hand, the branding should also be able to identify with the industry and this is how the logo, for example, came about. When it comes to data, it is always about analyzing, breaking up and combining. How long will you still recognize the M in the logo, when will it become too abstract and when will you achieve the perfect balance between the extremes?

Casual Fridays

Web

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Casual Fridays

This website was designed by Christof Geramb and myself for the LA based company "Casual Fridays". Programming was done by Linus Rogge (linusrogge.com). The focus of this project was on ease of use and structure as well as on the clean design, which should reflect the aesthetics of the Content.

Photography plays a major role in this context, hence the recurring grid. It's like looking through a camera's viewfinder.

Monster NEW!

VI

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Visual identity for the bachelor exhibition of the Information Design class 2020 at FH Joanneum. Bright, yellow, Neue Haas Unica. Project in collaboration with Marlene Feichtenschlager and Hannah Schedl.

ee photograph

CI

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Together with my partner Christof Geramb I was comissioned to creat an corperate identity for the Graz based photographer Elena Egger. A logo, website and business cards where part of it. ee_photograph is a content manager and photographer from Graz. She works for well-known clients such as Aiola, Secret Room, Grazetta and many more.

Live site: eephotograph.com

© ee photograph

SANVT

Photos

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Product shooting for SANVT a young sustainable fashion brand from Munich. Who specialize in simple essentials.

Grau/Grün

Campaign

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“Grau – Grün Kontrast” pays homage to the bright green and gray tones of spring. The tension between the leaves washed clean by the rain and the intense gray of a cloudy Sunday are the signs for the beginning of something new.

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© Valentin Rudloff